![]() The New York Times subscriber numbers went up from 3.43 million in 2019 to 5.09 million at the end of 2020, marking a 49.4% increase year-over-year. In 2020 alone, the paper added 1.66 million digital subscribers.Īlthough 2020 was financially rough for all media outlets, The Times managed to significantly increase its digital subscriber base. From 799,000 digital subscribers in Q1 2014, the number has gone up to an all-time high of 5.09 million in Q4 2020 - an impressive 537% increase. Unlike many competitors, The Times has managed to grow its digital subscriber base each quarter for the past seven years. The number of New York Times ’ digital subscribers has been growing steadily since 2014. As such, only $392.42 million of the company’s $1.783 billion revenue in 2020 came from ads.Ĥ. However, things have changed since then.Īdvertisers are now shifting to digital and have significantly reduced their spending on print. ![]() In 2008, this also applied to The New York Times - $1.771 billion of the paper’s $2.939 billion annual revenue that year came from selling ad space. Most newspapers got the largest share of their profits from advertising in the past. Since 2008, The New York Times ’ ad revenue share fell from 60.2% to 22%. While this is only a minor increase, it’s still significant, considering how financially challenging 2020 was for most media. If we only look at the numbers from Q4 of 2020, we can see that the quarterly revenue has actually gone slightly up year-over-year - from $508.36 million to $509.36 million. Traditionally, The New York Times’ revenue is the highest in the year’s final quarter. … But the Q4 revenue was up by 0.2% from 2019. Yet despite the COVID-19 pandemic and the financial crisis it caused, the esteemed paper suffered a minimal loss of revenue - from $1.812 billion in 2019 to $1.783 billion in 2020. In the year when most newspapers saw major losses, The New York Times was no exception. The New York Times ’ annual revenue dropped by 1.6% in 2020… Google Cloud Platform introduced new network tiers last week for enterprise users to optimize around performance or price.1. You can read the full technical breakdown in the blog post. While the blog post reads a bit like a Google advertisement, it is interesting to see the factors that go into a company making a decision to decide to migrate from one cloud to another. I’ll discuss the architecture in greater detail in future posts but for now, I’m going to concentrate on App Engine, which is the core of our system.” “After shopping the Google product suite, we decided to rebuild our systems using Go, Google App Engine, Datastore, BigQuery, PubSub and Container Engine. Luckily, we at The Times recently decided to move all product development to the Google Cloud Platform where a variety of tools awaited to help us move faster and save money.” “The system is generally at that peak traffic for only a few minutes a day, so this setup was very costly for the New York Times Games team. Due to the inelastic architecture of our AWS system, we needed to have the systems scaled up to handle our peak traffic at 10PM when the daily puzzle is published,” he said. “As the crossword grew in popularity, our architecture started to hit its scaling limitations for handling game traffic. The New York Times crossword – first introduced in print in 1942 – has grown into a suite of mobile apps and an interactive website with other 300,000 paid subscribers, and has outgrown its infrastructure hosted in Amazon Web Services (AWS) cloud.Īccording to a blog post by NYTimes principal software engineer JP Robinson, the crossword’s backend systems were running on AWS with a LAMP-like architecture, but when it introduced the free daily mini crossword three years ago, the larger daily audience put a lot of strain on its architecture. But apparently a crossword puzzle can put a strain on cloud architecture, too. Online games can be compute-intensive, particularly first-person shooters or games with heavy graphics that require a lot of power.
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